When a patient needs referring to a specialist, it is always a good idea to make the process as simple as possible. If you don’t put effort into making this process quick and easy, you might end up losing business in the long run.
Put simply, if referring patients is hard work, dentists are less likely to do it. This is bad for everyone, as patients who might benefit from a specialist could end up with a general dentist who does not want to go through the hassle of the referral process.
You will always get some referrals, as some people will need the specialist treatment you provide. However, patients who are on the borderline and could still be treated at a general practice might be kept back. For the sake of your business, it is a good idea to start making referrals a painless process for everyone.
So how can you achieve this? One way is with dental referral packs. These allow you to provide referring dentists with materials that will make referring a patient quick and hassle-free, whilst showcasing your professionalism, experience and credentials.
What are referral packs?
Put simply, these are packs containing all the information another dentist will need to refer a patient to you. However, they should not be just about providing the bare bones. You need to reassure them, from one professional to another, that they are making the right choice by referring to you.
This means including more than just the basic details of your practice. You could add any number of things to your referral packs, from a map to your practice to a profile of yourself and the other members of staff you employ.
All of these little details show that you’re willing to put in a bit of extra effort in order to make things easier for your patients, and the practices they’ve come from. This immediately makes you look good, fostering a positive impression of your practice before your patient ever even visits.
Branding referral packs
When it comes to branding these useful marketing items, it is worth bearing in mind who your audience is. You are not really attempting to impress patients with these items; rather, your aim should be to appeal to the dentists who will be referring to you. As such, the branding of your referral packs should be reflective of this.
Your referral packs will inevitably be more professional and formal than the rest of your marketing. You are trying to show other dentists that you will be a good choice for patient referrals, which means keeping the packs informative, well-designed and easy to use.
A good tip is to think about what would appeal to you, as a dentist, if you were sent a referral pack. You could also look at the marketing of the practices that are most likely to refer patients to you. Think about what will appeal the most to them.