marketing aids

Marketing Aids: utilise every opportunity within your practice

Smile Menus

The smile menu is designed to encourage patients to talk about their opinion of their smile and any areas they feel they would like to change or improve. As far as the dentist is concerned the smile menu is an aid to help and encourage a conversation with the patient about cosmetic options. These are a very valuable addition to the internal marketing of the practice.

Recall postcards

Recall postcards are an ideal way of prompting patients to book an overdue appointment. Recall postcards can also be used to target lapsed patients with an incentive or offer to visit the practice again for their continuing dental care.

Oral cancer screening postcards

Oral cancer screening postcards are used to either promote oral cancer clinic times in your surgery or to inform patients that you do an oral cancer screening as part of their routine examinations. The postcard contains oral cancer facts and the second side of the postcard can be used to carry a marketing message.

Oral Health / Hygiene Review Postcards

Oral health review postcards are used at every examination to record current oral health scorings. The idea is that the patient takes the postcard away so they have a physical reminder of their oral health level and it encourages them to take ownness for their continuing care. The second side of the postcard can be used to carry a marketing message.

Practice Feedback forms / postcards

Patient feedback is very valuable for a practice. This can give you an insight into the patient journey and can highlight areas for improvement or change. Feedback forms are also a great way of collecting patient testimonials for use in your marketing material. If you want to use patient feedback for marketing purposes signed consent must be added to the form.

NHS friends and family test postcards

From 1st April 2015 it is a contractual requirement that all dental practices offering NHS dental treatment ask patients to undertake the NHS Friends & Family test (FFT) after each appointment. We can create branded friends and family test postcards for your practice in-line with this new requirement.

Branded Greeting Cards

Branded greeting cards can be used to send to patients to thank them for referrals, wish them Happy Birthday or congratulate them on a special event. A branded hand written card will be remembered and talked about further encouraging word of mouth referrals and patient loyalty. Greeting cards also tend to be displayed in peoples’ homes on the fireplace or fridge which is great for brand awareness.

Get in touch for further information on dental practice marketing aids

17 years experience

Over 17 years experience providing dental design, we are also active members of the Chartered Institute of Marketing.

unique designs

Our talented and experienced designers develop unique artwork based on your specific requirements.

award winning

A number of our many happy customers have won awards for their dental marketing campaigns.

satisfied clients

Our commitment to customer service is key to our business and testimonials from many of our satisfied clients is proof of this.

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