They say that a picture is worth a thousand words – so it’s no wonder that imagery is so important in dental surgery marketing. After all, good photographs, graphics, logos and other images can all help to portray the business in the best way possible – and they convey positive messages about the surgery without using any words at all.
Images show up on all types of dental marketing materials – from websites and the posters in your reception area, through to informational leaflets, welcome packs and even business cards – so choosing the right ones is essential.
When potential patients see your marketing materials for the first time, it’s just like meeting them in person – and we all know how important first impressions are. If the images you use are dark and dreary or don’t portray your dental surgery in an extremely positive manner, then people may not think highly of the business – no matter how skilled your team actually is.
Remember that consumers are drawn to images that give them an immediate emotional reaction – so when choosing photography or graphics, you need make selections that create the right response.
Using images in your dental surgery
When selecting which images to use, try to think about where your patients are likely to see them and what kind of emotional reaction you want them to have. Here are some suggestions to help you get started:
- Inside the dental surgery – Posters and canvases in the reception area and treatment rooms promote your services or educate patients about dental health. They can also help to make patients feel calm and relaxed.
- Your website – This is likely to be the first contact you make with a patient, so be sure it makes the right first impression. The images and design you use should be clean, crisp and welcoming, while also contributing to the site’s navigation and your overall brand.
- Dental treatment leaflets – These are an effective way to tell patients about the treatment options that are available. It’s important for them to be bright and informative, without being too clinical or lengthy. Because they’ll also be on show in your practice, they should also be aesthetically pleasing and feature your branding.
As experts in providing marketing materials for dental surgeries, Designer Dental can provide a range of marketing materials, all incorporating high-quality imagery. To find out more, please get in touch.