We like to say that you should never underestimate the power of a welcome pack – you’ll be surprised at just how much patients positively respond to them.
First of all, these aren’t necessarily something that every dental surgery produces, so you’ll be gaining an edge over your competitors for presenting your customers with something thoughtful.
If you are working on convincing a new patient to join your surgery, a welcome pack can go a long way at reinforcing their decision.
These don’t have to be limited to new customers though, as existing patients can get a lot out of a new welcome pack too. For example, there might be a product or service you highlight in there that they wouldn’t have known about otherwise.
Appointments can sometimes be a little brief and although you can touch on details, you might not always have the time to go through everything you and your patient would like to talk about. This is where a welcome pack can be helpful for both of you, because it can educate new and existing customers on your range of services and what the benefits are.
In this way, you can see that by not having a welcome pack, you can run the risk of accidentally missing out on business from your current database of contacts.
One of the best things about a welcome pack is that you can customise them to your own liking. The most popular packs have things like medical history, referral cards and practice brochures, but really, you can put in whatever information that you like and it can look however you want it to.
We specialise in dental welcome packs and we have a range of different offerings that will reflect your company branding and look professional, while still being engaging.
For more information on these, or to start work with us on your dental surgery’s welcome pack, contact us now.