As a dental practice, your key goals to success should undoubtedly include providing excellent patient-focused oral care as well as enjoying a healthy client base of repeat customers.
But how can practices go about securing patients when many are likely to face direct competition from nearby surgeries?
Simple – make sure that your dental practice stands out from the rest.
To do this, it is fundamental to first of all brainstorm the aspects of your surgery which can put you ahead your competitors – what can you offer that they can’t?
Second of all, have a clear dental marketing campaign in place so you can benefit from an increased number of patients coming to your surgery for regular checkups and procedures.
Once you have those things in place, it’s time to implement your strategies.
Send direct mail
Once you have worked out what your edge is and what sets you apart, sending out direct mail about your offerings is one example of a highly-targeted approach which can reach a wide number of people in the area where your dental practice is located.
But to begin with, you need a mailing list, which contains the names and addresses of existing and potential patients, who will receive the correspondence.
This can be achieved by asking people to fill out their contact details on sign-up sheets, which can be placed at healthcare events and conventions that your surgery may be attending. If you have a website, ask people to put their contact details on that.
Furthermore, placing sign up sheets in the reception area of the surgery is a good idea too, that way people who come with existing patients may also be encouraged to leave their correspondence details.
If you are considering sending out leaflets, then Designer Dental, the UK’s specialist design, print and marketing company, has made a promise to its customers to freeze print prices in 2013 despite expected rises in paper costs.
Yvonne Wallace, director for Designer Dental, says, “We are making this promise to demonstrate that we value our customers in these challenging times and our priority is to put them first.”
When composing marketing literature the three most important components are design, content and quality print. Designer Dental, with its own design studio, copywriters and print facilities can offer all three. From ideas through to completion, Designer Dental offers bespoke marketing concepts to gain maximum response from patients.
Once you have patients, as you are the dentist, it’s is your duty to inform them about oral health as a lack of knowledge is one of the main causes of dental health problems.
You can begin by placing brochures in the waiting area of your surgery for people to read before their appointment or to take home with them.
When you have managed to successfully build up a mailing list, informative literature can also be sent to patients home to remind them of the importance of oral health care – and regular dental checkups.
Showing you care and are informed will help patients to put their trust in you, and hopefully keep on returning.
Thank your patients
Last, but no means least, remember to give thanks to your patients who, just like any other customer, appreciate feeling valued. Aside from showing your appreciation of them choosing you over other dentists, it is a way of increasing customer retention. By building a more personal relationship they will remember your services when looking for a dental surgery.
Posted by Joanne Mellor