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The mechanics of generating leads

Before you even think about how you can generate leads, you first need to understand what the process involves. Put simply, lead generation centres on the initiation of a customer’s interest, which leads them to inquire about the products or service of your business.

Of course, customers aren’t just going to find you on their own, so you need to generate this interest yourself.

Different and easy ways for you to increase the amount of leads that you generate for your company and its products include:

  • landing pages
  • offers
  • calls-to-action

Optimising your website, and in particular your landing page, is one of the easiest and most creative ways for you to increase your lead gen.

According to the Nielsen Norman Group, web users spend 80 per cent of their time looking at information above the fold and only 20 per cent of their time below the fold. What this means is that your consumers will be spending the majority of their time looking at the first things they see when they get to your website and only a short time scrolling to look at what’s further down the screen, or below the fold.

This is an important statistic, because if we take it to be true and you want to increase the readership of your newsletter, then you should optimise your landing page so that your consumers can sign up to it in the above-the-fold section.

Offers are a classic way of creating new leads and they can be done online through your website, social media channels, or even when you’re face-to-face with your client.

This can work really well with little gifts that can be given as initiatives to sign up to a newsletter or buy into another service. For example, you could offer branded toothbrushes to every person who receives a filling, or a crown replacement from you. Of course, you can do this with other services, this doesn’t have to be limited to branded products.

Calls-to-action are the most direct way of generating leads, because you’re literally telling the consumer to get in touch with you.

If we use the above-the-fold and below-the-fold example from earlier, we can see that, generally, consumers want information as quickly and easily as possible. A call-to-action takes away the grey area and suggests to your customer that they should get in touch with you about something right away.

You can easily slot this into a blog post and if you have any questions about our products and services then contact Designer Dental now.

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