A referral pack is a professional look at editorial copy – what we mean by this is that its function is to communicate information between businesses, which in this instance are dental surgeries.
Because they are for business to business (B2B) purposes, it is particularly important for your referral pack to be of an extremely high quality.
We’ve said before that attending dental trade shows is important to boost your company message. Not only this, but they can help to spread the word on things like a rebrand, or if you have a particular new product or service that you want to highlight.
Dental referral packs can be something else that you bring to a trade show with you, but you can also use them for the purposes of building professional relationships.
We know that when it comes to these packs, you need to demonstrate your professionalism, but more importantly, they need to be informative, clear and easy to use.
Not only do you have to make sure that your referral pack portrays the fact that your business is professional but you also want to get across that you consistently meet your patient’s needs.
At Designer Dental, we have years of experience in creating dental referral packs that are essentially bespoke, because you can build them to reflect your company message and branding.
As we alluded to previously, this is particularly important if your practice has recently gone through a rebrand, as you need to ensure you make certain all of your marketing material is consistent.
When it comes to B2B material, you also need to use a different tone of voice than you would use for customer-facing documents. As you’re creating industry-led literature you can use more complicated language that shows your products and services at their best.
For information on dental referral packs and the business material that we can help you produce, contact us now.