One of the biggest challenges for dental practices is that the public has a fairly negative perception of dentists. Despite the valuable service that the profession provides, many people still cannot get past the image of the dentist’s drill and other painful procedures.
This can be quite a serious problem. It can cause people to disregard important information from dental health professionals, that could seriously impact their health later in life. As such, dentists should be aware of the valuable service that Heart your Smile provides.
The organisation is a charity dedicated to change the public’s perception of dentistry. This is their number one goal, alongside increasing attendance and uptake of care, emphasising the dental team’s position as trusted members of the local community and restoring positive morale in the profession.
Heart your Smile invites all dentists to get involved with their campaign. This can be achieved through donating, or just through signing the charity’s manifesto of nine simple points, such as “be confident”, “innovate”, “inspire” and “smile”.
The organisation said that by signing: “You will be committing to be positive about dentistry and to live out the nine habits in your everyday life, sharing your passion for dentistry, encouraging your team to do the same and sharing stories with the Heart your Smile community.”
Changing public perception of dentistry is something that will help both the profession and the people it helps. As such, Heart your Smile does an extremely valuable job that can have a positive effect on your dental practice.
Help your Smile will be attending the Dentistry Show at the Birmingham NEC, from Friday February 28th to Saturday March 1st. They are being sponsored by dental marketing company Designer Dental, who will also be in attendance on stand D110 with the charity.
If you are at the Dentistry Show, it might be worthwhile to put some time aside to stop by at the stall. Why not find out what you can do to help change the public perception of dentists with Heart your Smile, and take advantage of a free marketing consultation from Designer Dental?