Posted by Joanne Mellor
An announcement from some of the world’s leading soft drinks manufacturers that they will be cutting the sugar levels in the beverages has been welcomed.
The British Dental Health Foundation stated it backs the decision of Lucozade and Ribena to reduce the amount of sugar and calories in their products by as much as ten per cent.
It comes as part of the government’s drive to reduce levels of obesity and public health minister Anna Soubry confirmed IrnBru and J2O have also signed up.
Chief executive of the British Dental Health Foundation Dr Nigel Carter stated that even though this is a step in the right direction, more can still be done.
“The Responsibility Deal can go further in improving public health. Hopefully this news will encourage more brands to come forward and support the deal,” he said.
A campaign from the government designed to raise awareness of fats and sugars in foods – Change4Life – is also being supported by the British Dental Health Foundation.