Every dentist will tell you that brushing your teeth is absolutely essential, but some patients doubt the effectiveness of a good toothbrush. It is for this reason that many people do not brush enough, often neglecting to do so twice a day, or for a minimum of two minutes each time.
However, a recent promotional stunt might convince a few people that toothbrushes really do have impressive cleaning power. Paul Curtis – a street artist, known commonly as Moose – has unveiled a new ‘clean art’ project that he created using only a few moss-covered walls and some toothbrushes.
Clean art, sometimes known as reverse graffiti, is created by etching an image into a wall that is already coated with dirt, grime, moss or another substance that obscures the original colour of the brick or stone. Usually, this requires a high-pressure washer or some steel wool. However, Moose was able to create a series of pieces using toothbrushes instead.
With the aid of Philips Sonicare Diamondclean and Healthywhite brushes, he etched a Christmas mural into the side of a wall at London’s Southbank Centre that was covered in green moss.
Deneice Harwin, senior PR manager for Philips Oral Healthcare UK, said: “We are thrilled to be partnering with a street artist as talented as Moose on this exciting project. Much like the dirt-covered walls at the Southbank Centre, teeth can become discoloured over time by everyday food and drink, such as tea, coffee, tomato based sauces and red wine.
“By challenging Moose to create a work using only Philips Sonicare toothbrushes, we wanted to prove to people that if a Sonicare brush can create wonderful whiter results on a moss covered wall, just imagine the impact the brush can have on the whiteness and cleanness of your teeth.”