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Promoting a Hollywood smile

Although the British Dental Association (BDA) has lots of great events and promotions about dental health, there is still something of a stigma about ‘British teeth’. However, there are lots of things you can do to help promote the benefits of a Hollywood smile as part of your surgery’s dental marketing.

It’s potentially fair to say that your patients might believe that it’s difficult or very expensive to achieve a pearly-white smile, but this doesn’t have to be the case. In fact, we’re sure that you have lots of options to help your clients achieve a winning smile – it’s just a matter of informing them.

For example, the BDA states that a lot can be done by just instructing people on how to properly brush their teeth in the first instance. Promoting this in your surgery through posters, pamphlets and with free toothbrushes carrying your specific marketing message is a simple way to show patients how easy it is to improve their oral health.

Something that can be really beneficial is to run an entire Hollywood smile marketing campaign that not only uses posters and promotional materials like newsletters, but also makes use of case studies. You can conduct interviews with your patients who have benefitted from your treatments and are therefore a source that the rest of your target audience can trust.

In order to make this effective, we would recommend that you interview several patients, from those who have just absorbed your information about correct brushing and flossing, right up to people who have had cosmetic procedures with you – including whitening and veneers.

Doing this not only shows the range of products and services you offer but also gives your audience an idea of the costs of different treatments, allowing them to budget for what suits them best.

For information on how we can help you with a Hollywood smile campaign, or any other aspect of your surgery’s marketing, contact Designer Dental marketing now.

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