It’s National Smile Month in the UK next month from 16th May to 16th June, which is being sponsored and run by the British Dental Health Foundation.
As a dentist, or dental surgery, this can be a really good way to promote or highlight some of your special products and services to your audience, particularly as this is the 40th anniversary of the campaign.
Linking with the message of the month, you could use it for your own campaign to help make people’s smiles all the more amazing. This would be particularly good to aim the message of how important dental health is to children, by highlighting the fun nature of National Smile Month.
The British Dental Health Foundation is also making its own efforts to reach out to schools, community groups and local workforces to circulate National Smile Month as widely as possible.
It would be very easy to build a campaign around this idea and there are lots of things you can do to increase the reach and spread of your message.
A good way to start promoting for National Smile Month is with a newsletter, that you can use to detail what it is, it’s impact and the things that you are going to be doing to champion it.
On the National Smile Month website there’s some fun facts about teeth and smiles, for example, did you know it takes 43 muscles to frown, but only 17 to smile? These are things that you could make into leaflets very easily to then intersperse them with information about the products and services that you offer.
If you have the time, an advertorial could be great too, for you to make a promotional message about National Smile Month and why it’s important.
Of course, something like this national campaign is great to jump on board with when it comes to branding. You could have some temporary products made that carry the different messages that smile month is carrying, including branded lip balms or toothbrushes that feature the hashtag #MySmileySelfie.
There is a lot you can do with this sort of thing, as the message is already taken care of for you, all you have to do is join in and spread the word.