National Smile Month will promote routine dental care in a bid to raise awareness of oral hygiene when it gets underway next week.
From May 20th-June 20th National Smile Month will champion the key messages of dental health: brush teeth for two minutes twice a day, cut down on sugary foods and drinks, and visit the dentist at regular intervals.
Started in 1976, this year sees the 37th annual campaign, helping to promote oral health and everyday care among the general public. The movement, set up by the British Dental Health Foundation (BDHF), has yielded inspiring results.
Within recent years, statistics have shown vast improvements in dental health. A 2009 BDHF study revealed that 66.6 per cent of children aged 12 were free of visible dental decay. In 1973 this figure was just ten per cent.
Leading periodontist Gita Auplish will be appearing on breakfast television to promote the event. The Harley Street practitioner will offer up useful tips on how patients can prevent bad breath, quash dental fears and how to keep teeth clean.
Auplish is “delighted to be involved” in the campaign, which has the national approval of “dental practices, hospitals, schools and workplaces”. An established consultant of ITV, Dr Auplish looks set to dispel myths and boost facts.
This national TV promotion could see a bolster in appointment figures for dental practices as the public are urged to stay abreast of their personal dental hygiene.
National Smile Week offers a wonderful opportunity for dental marketing. Practices could produce promotional material providing fun facts and colourful designs which can be used in waiting rooms.
Previous years have encouraged the participation of all ages and in 2012 the BDHF released a free downloadable song aimed at four to nine year olds. The ‘Healthy Teeth’ song, composed by former headteacher Mike Croft, included many words and phrases used by young children when thinking about the dentist.
Dr Auplish adds that the campaign has been “highly effective” in previous years. Dental professionals hope that this year can continue the trend and boost awareness nationwide.
Posted by Yvonne Wallace