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National Smile Month begins

The dental industry has been gradually building up to National Smile Month for a while, and it has now officially launched. The British Dental Health Foundation’s (BDHF) campaign aims to bring attention to the importance of good oral hygiene and the benefits of keeping your mouth healthy, as well as offering advice on how best to do so.

Many professionals have already got a lot out of the campaign, as it has made use of innovative dental marketing techniques. Most prominent have been the ‘smileys’ – large cardboard smiles – and people have been encouraged to take pictures with them to spread the message. This has given many dentists similar ideas, revitalising their marketing.

National Smile Month was officially launched yesterday (May 15th) at the Ivy in London. Representatives of some of the UK’s main dental health companies were in attendance, including Invisalign, Oral-B, Listerine and Wrigley. These firms are sponsoring the campaign along with Philips, Bupa, Denplan, Tepe and Healthcare Learning.

Dr Nigel Carter, the BDHF’s chief executive, said: “The impact of poor oral hygiene is often underestimated and someone’s poor oral health can be a precursor to a number of serious health issues.

“National Smile Month is a great platform to discuss these issues with patients and members of the general public. Encouraging people to think about and take better care of their oral health is essential to the success of the campaign.”

Already, almost 2,500 firms have registered their interest in National Smile Month, spreading the three key messages of ‘brush your teeth for two minutes twice a day with a fluoride toothpaste’, ‘cut down on how often you have sugary foods and drinks’ and ‘visit your dentist regularly’.

National Smile month will run from May 19th to June 19th, and dental professionals are being encouraged to take part as much as possible, organising events and activities across the UK to spread the message. It is hoped that this will improve the country’s oral health, and it will probably net dentists a few extra patients as well.

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