It can seem daunting when you first open a dental practice, not only because you have a new business, but also because you might be wondering where on earth you should start with your dental marketing.
However, this is not necessarily a bad thing, because when you follow a few easy steps, everything will start to fall into place and you’ll see a pattern emerging for how to work and market your services to your patients.
It’s best to start as simple as possible, perhaps by deciding what your brand colours and logo should be. This should be fairly easy, as you’ll already have a name for your business and know what your key services will be, so designing a logo ought to focus on what you are aiming to do and sell at your practice.
From here, you can disperse your logo throughout all of your marketing materials, including business cards, letterheads, newsletters, leaflets and many others. What this does is help your surgery to establish a brand, so even if patients come across your literature when they aren’t visiting your practice, they’ll recognise your marketing information.
When you have your logo and a format in mind for your marketing materials, you need to make sure that this translates well online, as you have to be able to direct your audience to your website.
This should be used as a hub for all the information you have about your products and services, including where your surgery is, the treatments that you offer and you should have leaflets and pamphlets available to download.
Everything you do to promote your surgery should direct people back to your website and don’t forget that, when it comes to web design, it should be mobile-ready to ensure people can read all the relevant information they need about your surgery on any device they choose.
Once you have your website, logo, leaflets and other initial information sorted, you need to start to think about the marketing materials you have in the surgery itself. Don’t forget that waiting rooms are the perfect place to advertise to people, whether this is through engaging posters, a-boards or even promotional items to draw attention to a certain aspect of your work.
For information on how we can help you establish your surgery’s marketing or even build upon the brand you’ve already got, contact Designer Dental Marketing now.