What’s the first thing your patients will notice about your dental practice? It’s not the waiting room, the receptionist or the other patients; it’s your logo. Cultivating an excellent image for your dental practice is one of the most important aspects of marketing, yet it is one that many people don’t see the value of.
The common point of view among many dentists is that their logo, branding and image are relatively unimportant. However, as you will find out, this is simply not true. Your logo is more than just a way for patients to tell you apart from other practices. It is a way to make you seem professional, memorable and create a distinctive and appealing identity.
Good use of branding will bring new patients into your practice, but it is even better at convincing your current patients to recommend you to others. It is one of the most cost-effective and efficient internal marketing tactics there is.
So what goes into the design of a good logo? Here are a few of the things you should consider when it comes to branding your practice:
Make it memorable
First of all, your logo is going to be one of the things that help your dental practice stick in other people’s minds. As such, it needs to be something memorable that your patients are going to be able to recall with no issues. This will help people recommend you with ease.
Remember that, while you are intimately familiar with your dental practice, your patients will generally only visit it once or twice a year. They might not remember the exact name or location of it, which is going to prevent them from recommending you to other people. If you have used branding well, you can aid their memory.
People are very visual when they remember things, so a distinctive logo can stick in their minds much better than a simple name and address. You could try picking a symbol to represent your practice that reflects its name, or even just a logo of a toothbrush or something similar. Either way, it will help people remember you.
Patients want your practice to look and feel professional. You are performing medical procedures, so you will want people to feel like they are in capable hands when they visit you otherwise they can get nervous. Your branding can contribute to that.
It doesn’t matter if your practice gives off the impression of being silly, funny, casual or otherwise informal, so long as you have a concrete image. This will make your practice seem much more professional than if there is no real sense of branding.
This will give patients a much better first impression of your practice, which in turn makes it more likely they will recommend you to others. Good branding makes you seem much more capable and in-control, putting patients at ease and improving their image of you.
Give your practice a distinctive identity
The overall theme of all this is that your practice needs to have a bit of personality to it in order to make it as appealing as possible to patients. This needs to be professional and memorable, but also distinctive. You should always base your logo and branding around your practice’s identity as much as possible.
For example, you might want your practice to seem family-friendly and fun for children. If this is the case, then your branding is going to be informal and light-hearted, as is your logo. On the other hand, if you want to come across as being professional then you are going to want a much more official logo.
You can choose practically anything as an identity. You can set yourself up as a contrast to competitors, or try and create something completely new. Either way, it will benefit your practice and encourage more people to recommend you to others.