We’ve touched on this briefly before, but a consistent question still seems to be, how do I gain people’s trust over email?
It’s a dream to be able to send an email out to prospects and have all of them respond in a positive way to your messages. Although it isn’t likely you’ll get 100 per cent of the people 100 per cent of the time, there are things that you can do to ensure you’re capturing most of them and seeing a good return on investment.
Hubspot says that the best way to do this is through persuasion psychology that is specifically for marketing emails.
To start off with, make sure that you always have the same name in the from field – doing this sees your audience begin to associate your emails with good things. Basically, sending them the same contact address will mean they’ll start to look for your name in their inbox – as long as the content in the emails is good!
Regarding the from name itself, it’s really up to you to decide what works best, but often companies feel that using a real person’s name is best to make a human connection with their audience.
People want to be seen as a unique individual as your client, so where possible you should try to personalise your email marketing. Match your content to what you know about each person who subscribes to your newsletter and eshots.
This can be done by adding different topics to the sign-up box, which is a fast and easy way to make sure that you can gain detailed knowledge about your audience, but also send them content that they want.
It also helps to offer them content that they can download without having to sign up, by doing this you’re extending an invitation to educate them but without them having to give you something in return. You can have downloadable .pdfs that inform about your dental procedures and products that will be sent to their email, no conditions needed.
For information on how we can help you tweak your email content and gain the trust of your audience, contact Designer Dental now.