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How seasonal trends can help you promote your services

Seasonal trends and moods can play a highly significant part in marketing efforts for all sorts of companies and service providers. This is particularly true in spring and summer, when the arrival of brighter conditions, warmer temperatures and longer days stirs up all sorts of excitement and anticipation about what the coming months could bring.

The dawn of spring is associated with a sense of freshness, newness and vitality. For many people, the beginning of this season almost feels like the start of an entirely new year.

This could provide opportunities for dental practices offering specialist hygiene and cosmetic services. Tooth whitening and veneers, for example, could prove particularly appealing for those who want to go into the warmer months looking their best, and seasonally themed posters could be the perfect way to promote these treatments.

By the time summer rolls around, many people are well and truly in the mood to spend as much time out socialising, partying and experiencing new things as they possibly can.

This season often demands an entirely new wardrobe, as consumers look for clothes that not only suit the weather conditions, but ensure they look good while enjoying the sun.

Dental practices can tap into the annual ‘summer makeover’ trend by demonstrating how cosmetic treatments can provide the perfect finishing touch to a bright and vibrant seasonal look.

Posters are one of the most powerful ways to showcase services that are all about the striking end result, such as tooth straightening and white fillings. Bespoke, well-designed posters are highly effective in grabbing attention and showing how cosmetic work can make a huge difference to a person’s overall appearance.

Pay a visit to Designer Dental’s online shop to see how our range of posters and other promotional materials can help with promoting your practice.

Image credit: iStock/brickrena

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