Businesses today have many channels, technologies and methods to choose from when planning how to get their marketing messages across to consumers.
In our current age of social media, mobile devices and digital marketing, one approach that might sometimes get overlooked is the use of promotional items. This is a tactic that could prove particularly effective for dental practices looking to boost their brand recognition and build awareness among existing and potential customers.
Here are some of the ways promotional items can give you a marketing boost:
Representing your brand
It’s easy for people to see your brand in online promotions or printed adverts and forget about it swiftly after, but if someone has a physical item bearing the name of your practice in their home for a long period of time, they are much more likely to remember it.
Taking a different approach
Consumers these days often find themselves bombarded by marketing messages, whether it’s online, on the television or in newspapers and magazines. Receiving a promotional item they can actually use could be a refreshing change.
Offering something of value
Handing out items that actually have some practical value for the recipient – such as a toothbrush, for example – shows that your business is willing to invest in delivering something worthwhile to the customer. People enjoy receiving little gifts (particularly unexpected ones), and they will associate this positive feeling with your brand.
Plenty of choice
There are all sorts of promotional items to choose from, so there is a strong chance your business will be able to find something that suits your budget and will also have a strong impact on your target audience.
Visit Designer Dental to find out more about the wide range of promotional products on offer and how they can help your dental practices give its brand a valuable boost in 2018.