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Holiday marketing and how to use it

Unsurprisingly, holidays are one of the most popular times in the year for any kind of company to market their wares: be they products or be they services.

Every year, big companies compete against each other for the crowning glory of the best Christmas advert… Think for example of the #GiftFace advert from Harvey Nichols last year; it showcased humour and advertised some of its key products from the season.

Not only this, but it included a hashtag to its campaign which took its marketing across several different planes and helped to reach a variety of audiences. Very clever stuff.

Valentine’s Day of course is always a big one, this year lots of companies were upping their game. The Contently blog highlighted several that made excellent decisions with regards to their day of love marketing in 2016.

Although it might not be for everyone, an advertising agency called Evans Hunt sent its clients personalised heart-shaped sweets with marketing-based messages on them, such as: be my KPI.

Things like this can be very cute, witty and they’re cheap and adaptable for just about any holiday with your products, whether they’re mirrors, toothbrushes, pens – anything like that.

These little things are also easy to build into a hashtag campaign, so you can carry the message of your marketing through different platforms, while retaining the spirit of the holiday.

Mother’s Day is the next big one coming up and Easter follows shortly after, so there are lots of opportunities for you to build your brand around holidays at the moment.

For Mother’s Day, it’s easy for you to make use of your social media channels, by picking out a suitable quote that is relevant for your brand to then post it as a caption to an image that features your brand name, or one of your products.

With all the chocolate that’s around at Easter, this makes for a high season of advertising dental services, but with a bit of whimsy and with the flavour of the season.

You can have a bit of fun with your branding during holidays, while still getting your message across and don’t forget that if you have a good idea, it should link to your other platforms to spread your message.

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