Posted by Rachel Lucas
As with any business, the importance of effective branding should never be underestimated – and this certainly extends to dental practices.
A good, strong identity can provide a springboard from which to launch onto bigger and better things and is definitely something worth investing your time in.
The more recognisable and relatable your brand is, the easier it will be to incorporate it into your wider dental marketing strategy – which can include any number of options.
Why is branding so important?
The branding forms a key part of your relationship with any prospective new patients – even before you’ve had the opportunity to meet them face to face, they may already have expectations or opinions on your practice based purely on how you brand yourself.
Perceptions of your business are vital – as they can make or break any future impact you hope to make on the market.
In the dental industry – or the wider health industry in general – it is imperative that people feel like they can trust you.
You’ll be hard-pressed to find many patients who will be willing to gamble something as important as their health on a company which they perceive to be either untrustworthy or second-rate.
With this in mind, a strong brand which promotes solid values can be an important asset.
Be clear on what you want
You may already have a name and loose identity upon which your practice is based.
If this is the case, then your branding should be easily associated with that name and reflect the message that name is trying to get across.
Alternatively, you might be considering taking your practice in a different direction and branding can be essential to achieving this.
Ideally, your branding should complement the values reflected within your company – a good start is getting across the message that your practice is trustworthy and the patient is in a safe pair of hands when they come to you for treatment, although ultimately what you want to say is entirely up to you.
The important thing is that you don’t put across a mixed message – clarity is key, otherwise the strength of your branding will be compromised.
Years of experience
Designer Dental has 15 years of experience in helping dental practices build an identity tailored to their strengths and visions.
With our help, you can develop your practice’s branding to give you a real foothold in the market and stand out from the crowd.
We can do as little or as much as you like, even coming up with a name for your practice to reflect the themes you would like to portray if you wish.
Our talented designers will make sure that you are happy with your new look – with the finest attention to detail being paid to everything from the colour scheme to font size.
This branding can go on to become a vital part of future dental marketing campaigns – and we’ll be there every step of the way to make sure that you achieve your desired targets in a cost-effective manner.