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Enjoying Easter eggs comes at a price

Posted by Yvonne Wallace

Dental marketing campaigns may consider targeting seasonal food promotions such as Easter eggs, in a bid to educate members of the public about the impact such products could have on their oral health.

And as many UK supermarkets begin selling Easter eggs a long time before the actual day, oral health experts are also encouraged to remind consumers to keep Easter special by not over-indulging in advance of Easter Sunday.

What is more, chocolate consumption in Britain has risen by five per cent annually in recent years, a trend which market intelligence experts Mintel expects to continue through to 2016.

Consuming Easter eggs, which like many other chocolate products – can lead to an increase in the amount of sugar consumed by individuals and in turn cause oral health issues.

As chocolate has a high sugar content, the likelihood of having gum disease, or gingivitis, is augmented. However, this is not the only complication for chocolate fans to be concerned with – gum disease has also been linked to more serious conditions such as heart disease, diabetes, respiratory problems, osteoporosis and some cancers.

For this reason, oral healthcare experts from Eludril and Elgydium have published guidelines to help chocolate fans enjoy their Easter eggs in a healthier manner.

Suggestions include buying a smaller egg – “your teeth, gums, waistline and heart will thank you in later life”, Eludril and Elgydium says.

Instead of purchasing eggs with higher sugar content, such as milk or white chocolate, people should be advised to choose dark chocolate, which is a healthier option.

In addition, consumers are encouraged to compare the sugar content of different Easter eggs on the market and make a concerted decision to purchase one that is lower in sugar.

Furthermore, avoid buying eggs that come with added treats like a chocolate bar or sweets in the centre – go for the shell only.

A spokesperson for Elgydium and Eludril said: “It’s no secret that eating too much sugar will have a negative impact on your teeth and your waistline. But few people stop and think about how too much sugar can lead to gingivitis and all the potentially serious conditions that have been associated with it.”

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