Forward-thinking and filled with ideas, the Designer Dental team were featured in the June 2013 issue of Irish Dentist.
A leading publication in professional dental care, the Irish Dentist wanting to discover the key to top-class marketing.
Directing manager Yvonne Wallace knows what makes dental practices work. With 12 years’ experience in the marketing profession, she has helped surgeries all over the UK to reach their full potential.
Experience and shared information are vital ingredients to marketing. Knowledge being key, Yvonne realised there was something that the industry was missing: Training. Two years ago, Yvonne started Designer Dental Training along with training director Tracy Stuart and marketing director Joanne Mellor, pushing them to the top of the charts.
Irish Dentist asked Yvonne about her experience with marketing:
“Marketing can be traditional or modern but there is no doubt whatsoever that every business, every dental practice, needs it.”
Designer Dental is keen to stay on top of the newest innovations in dental marketing, providing fresh outlooks and techniques on how to promote your business. Yvonne Wallace believes that by looking at practices as individuals, their team can tailor marketing for a more unique, specific fit.
However, there’s nothing wrong with a bit of “good old fashioned marketing”. By smiling and being on pleasant terms with your patients, you are establishing that time-tested bond that will keep your clients coming back again and again.
Yvonne went on to say that whilst this is still very important, bringing marketing together with training is “the perfect combination that will elevate your practice to a higher level.”
Designer Dental has a range of dental posters, dental welcome packs and referral packs to really boost the profile of your surgery.
Such excellent national media coverage really shows the faith and commitment that professionals have in Designer Dental. Held in high esteem by clients, it is important to understand the real positive effect that dental marketing can have on your surgery.
Yvonne knows what makes the dental business tick: “A combination of marketing and training is an explosive mix – this is where everything comes together.”