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Dental hospital to feature in TV documentary

Everyone that owns or runs a dental practice would love to see more patients come through their doors. Every professional in the industry is looking for a way for their practice to stand out from the crowd so more people think of them when the time comes for a check-up or filling.

As such, many practices invest heavily in dental marketing. However, one hospital has received a huge amount of free exposure by taking the opportunity to be featured on a TV programme.

The University Dental Hospital of Manchester opened its doors to a film crew from ITV, which recorded the day-to-day work the staff there did for a total of eight weeks. This included filming complicated dental procedures, such as cutting-edge dental and facial reconstructions.

The documentary’s creators also made sure to film some of the more routine jobs the dentists performed at the hospital, which is staffed by Central Manchester University Hospitals NHS Foundation Trust and The University of Manchester’s Dental School. It aims to raise awareness of the high numbers of adults and children needing teeth extracted.

The results of the eight-week filming session will be broadcasted on Monday, June 16th. Interested viewers can tune in to ITV at 9pm to watch ‘The Dentists’, which will provide a look into the world of dental care that many will not have seen before.

Dr Mike Pemberton, clinical head of division at the University Dental Hospital of Manchester, said: “I welcome the opportunity this programme allows, to showcase the care, dedication and professionalism delivered by the staff working in the Dental Hospital.

“The programme highlights the varied nature of the dentistry we undertake and will help the public to understand our work better.”

Dental practices should take note of the way in which the University Dental Hospital of Manchester seized this opportunity. The documentary will be an excellent piece of exposure for both them and the dental industry in general, as it will show patients the human side of oral healthcare that is so often forgotten.

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