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Could parent-focused marketing help to improve child dental health?

Dentists that focus their marketing efforts on parents this year could help to address the increasingly concerning dental health situation for children.

The British Dental Association (BDA) described the current tooth decay problems being experienced by many children across England as a “crisis”.

It was responding to analysis of official data by the Local Government Association which showed that there were nearly 43,000 extractions of multiple teeth performed on under-18s across England in 2016-17. This marks a 17 per cent increase on the 36,833 operations completed in 2012-13.

As well as being a worrying health issue, the need to remove children’s teeth is costing the NHS £36.2 million a year at current rates. These procedures have created a cost of £165 million for the health service since 2012.

The BDA called for national authorities to provide increased resources to help more children benefit from oral health policies and initiatives.

Mick Armstrong, chair of the industry association, said: “These statistics are a badge of dishonour for health ministers, who have failed to confront a wholly preventable disease.

“Tooth decay is the number one reason for child hospital admissions, but communities across England have been left hamstrung without resources or leadership. This short-sightedness means just a few thousand children stand to benefit from policies that need to be reaching millions.”

Dental practices can do their bit to improve this situation by designing their marketing materials to capture the attention of parents and to underline the importance of protecting dental health from an early age.

These new statistics could provide the emotional impetus required to spur more parents into taking action on their children’s oral health.

Take a look at Designer Dental’s range of services for dental practice marketing to see how we can help you get your message across to parents.


Image: BowdenImages/iStock

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