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Children’s tooth-brushing campaign takes place in Oldham

An initiative has been launched to encourage young children in Oldham to brush their teeth, the Manchester Evening News reports.

The Big Brush Campaign is aimed at children under the age of five. Oldham youngsters of this age have the second-highest levels of tooth decay in England. Overall, three out of ten Oldham children have visible signs of tooth decay before their sixth birthday, which makes promoting oral hygiene a top priority.

Promoted by Oldham Council, the campaign will run events at children’s centres. Families will be able to take part in brushing events, learn more about the best way to clean their teeth and even take part in fun “Tooth Trail” activities.

Councillor Jean Stretton, cabinet member for health and wellbeing, said: “It is extremely worrying the amount of under-fives in the borough who have tooth decay and it is a huge priority for the council, and its partners, to tackle this issue.

“Every child should brush their teeth with family fluoride toothpaste at least twice a day as soon as the first tooth appears, especially at bedtime and at one other time during the day.”

As part of the campaign, there will also be a mobile dental unit in Oldham town centre on November 20th, where families can get advice on taking care of their oral health. It will be located on Albion Street, behind the Primark store.

Ms Stretton added: “It is the responsibility of parents to make sure children brush their teeth, but we believe providing advice and support to parents as early as possible will lead to better habits and oral health.

“I urge all parents to get involved in The Big Brush and we can together ensure that our children have smiles for life.”

Tooth decay is currently the leading cause of hospital admission for children under the age of nine, and as such is a top priority for dentists around the UK.

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