For many dental practices, it can be difficult to make your marketing materials engaging for the target audience in mind. However, a new initiative created by the British Society of Dental Hygiene & Therapy (BSDHT) saw children of all ages being encouraged to take their oral hygiene seriously, which is the first step to drawing them into your practice.
The Big Smiles programme saw dental experts go into school to present fun and accessible lessons to children between three and 11 years old. Their classes focused mainly on the importance of keeping good dental health and the ways to ensure you have a healthy smile for a lifetime.
President of the BSDHT Michaela ONeill thinks the initiative had a real positive effect on the children by teaching them good habits that they can carry on into adulthood.
Ms ONeill said: “With First Smiles we are passionate about bringing the message of good oral health and hygiene into the classroom. We have ensured early years and primary school children everywhere can receive the right information, delivered in an easy-to-understand and enjoyable way, which they can later adopt at home.”
Conducting lessons in the classroom is a brilliant way to get even young children thinking about their teeth and what they can do to make sure they keep them in good health. This makes it much more likely that they are going to talk to their parents about dentistry, which makes them the ideal target for dental marketing.
Ms ONeill said the programme had managed to reach a lot of children with “the vital message” of how to maintain a healthy mouth at a young age, and these benefits will continue long into the future.
By advertising and even engaging with local initiatives, you stand a much stronger chance of being able to speak to the local community and get them into your dental practice.