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BDA backs Right to Smile campaign

Posted by Allie Wright

The British Dental Association (BDA) has announced it is supporting a new dental health campaign that was launched by the Office of Fair Trading (OFT) last month.

Right to Smile was set up by the OFT in a bid to help patients to make more informed decisions about their dental care.

The OFT stated that although studies have shown the vast majority of the general public is happy with the standard of oral healthcare they receive, they are not always given enough information about their choice of dentists and treatments.

It was noted by the body that the aim of the campaign is to help dental patients understand more about their entitlements to NHS treatments and what their options are if things go wrong.

The BDA, the Chief Dental Officers of England, Scotland and Wales and other professional dental organisations in the public and private sectors have come together with the OFT to develop some consumer education films and leaflets to further the campaign.

Dr Martin Fallowfield, the chair of the BDA’s Principal Executive Committee, said research shows satisfaction with dental care among members of the public remains “very high”.

“Effective communication between dentists and patients is vital in improving oral health and the BDA is pleased to lend its support to this campaign which seeks to ensure patients have a full understanding of what to expect when receiving dental care,” he added.

England, Scotland and Wales will all receive tailored information under the OFT’s campaign, with more information available via the organisation’s official website.

Last week, the General Dental Council announced it has launched more accessible versions of its patient information.

Sukina Moosajee, the most recent registrant on the GDC’s Special Care Dentistry specialist list and a locum consultant in Special Care Dentistry at King’s College Hospital NHS Foundation Trust, said the Smile EasyRead patient information leaflet is “comprehensive” and “easy to understand”.

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