Sometimes, it can seem very difficult to promote oral health in your dental marketing. However, there are usually several events going on throughout the year that you can use as a basis for a campaign. One of these, which is coming up relatively soon, is World Oral Health Day (WOHD).
Organised by the FDI World Dental Federation – an organisation dating back to Paris in 1900, when it was known as the Federation Dentaire Internationale – WOHD is an international day to celebrate the benefits of a healthy mouth. It aims to promote good oral hygiene around the world in order to tackle one of the most widespread health concerns in the world.
Around 90 per cent of all people will suffer from oral health issues in their lifetime, the most common of which is dental caries, otherwise known as tooth decay. It is the most common non-communicable disease in the world, and is largely caused by the consumption of one foodstuff: sugar.
Dr Jaime Edelson, chair of the WOHD Task team, commented: “Sugar reacts with bacteria in the mouth, which together form an acid that damages the enamel. When this keeps happening, a hole is formed in the tooth, which then requires filling and may over time lead to an extraction.”
On WOHD, dentists around the globe will hopefully be informing their patients all about the dangers of sugar. People in the UK consume far too much of the substance, and often don’t know how to take care of their teeth well enough to prevent it from having a negative effect.
Of course, the organisers also want the day to be fun for dentists and patients alike. To that end, one of the other messages of WOHD is to smile!
“Smiling implies self-confidence and having fun, as people only smile if they are happy and have a healthy life. Please take the time to consider your oral health and bring a smile to everyone around you,” said Dr Tin Chun Wong, president of the FDI World Dental Federation.