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Are emojis an acceptable way of communicating marketing?

Emojis have now made it into the Oxford Dictionary, as the face crying with laughter has taken up space as the new ‘word’ of choice.

There are those who think this is a positive move by the governing body of the dictionary but others find it heinous, as the emoji symbol isn’t actually a word.

However, does it have a place in marketing and can it be useful for portraying your message, or will it just water it down?

The answer really forms another question, what message are you trying to convey in the first place?

It’s largely about branding and who you consider or who you want your audience to be, for example if you are going to be aiming your services mainly towards older customers, then emojis aren’t going to be the way forward for you.

However, if you are looking at reaching a younger audience, or perhaps hoping to expand your services to young people and potentially children, using emojis could be very helpful for your marketing messaging.

We’ve spoken before about how it’s important for you to consider your tone of voice when addressing your audience, and the question of whether or not to use emojis comes under this category.

If you are interested in increasing the amount of products or services you sell to children, it could be beneficial to build a marketing campaign about having a great smile, or a happy face and then using a smiling face emoji as a type of mascot for this idea.

Similarly, we’ve written about how rebranding can be a really helpful way for you to refresh your message and reach some different people and again, emojis could be a way to help you do this.

However, you need to be careful how you use them, we would recommend sparingly, instead of making them a common feature throughout everything you do.

If you’re going to be sending out a more corporate message, with a business tone of voice, for example a targeted newsletter or perhaps an advert, then it might be prudent to leave emojis for a different marketing strategy.

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