Marketing campaigns can be planned and organised for many different reasons. The emphasis on campaigns is on PLANNING. Rather than working on an ad-hoc basis, campaigns are planned in advance, budgeted for and organised to a timetable.
Specific campaigns can be done for the opening of a new practice, the launch of a new arm to the practice ie, referral centre, to attract new patients, to promote new treatments, turning private or to maximise spend from your existing patients. Each campaign is different and would be specific to your practice and your aims. Ideally a marketing mix will be used to maximise the response from the campaigns. This can be anything from advertising, leaflet drops or direct mail to radio advertising and welcome packs.
Designer Dental can help you with all of your marketing campaigns and have a host of ideas and solutions that work.
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