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Dental laboratory stationery: A great marketing opportunity

Branded stationery is one of the easiest and most effective marketing tools dental laboratories can employ. If designed well, dental laboratory stationery can strengthen the laboratory’s image and convey an idea of professionalism and quality. Having an eye-catching logo is all well and good but if it is not applied to any products or items then it does not matter how stylish it looks - people need to see it.

This is where branded dental laboratory stationery comes into its own. There are endless opportunities to brand various different items, whether they are dental laboratory pens, pencils, rubbers or chits.

At Designer Dental, we have a strong history of taking everyday pieces of stationery and turning them into tools which promote dental laboratory brands in a professional and attractive way.

First of all, it is important to create the right dental laboratory logo. After we have done this, the next thing is to bring it to life and spread the word to dental practices about who you are and what you are about.

So now you have the dental laboratory logo, the next phase is applying that logo to dental laboratory stationery in a way which will achieve the desired effects.Brand perception is all important, meaning it is not enough to simply place a logo on the top of a piece of paper and expect great results. At Designer Dental we follow carefully established practices which have served us well in the past, tailoring dental laboratory stationery to maximise its effectiveness as a dental marketing tool.

The size, shape and colour are all important considerations to bear in mind, as is the placing of the logo. When we design your dental laboratory business cards and dental laboratory compliment slips, we take great care in placing the logo in the right place and in the right manner.

It is the same story for dental laboratory pens and pencils. When practitioners use dental laboratory stationery they need to be aware each time they pick it up that the pens and pencils have come from you. Poor logo design and a lack of experience in this area sees many dental laboratories give out thousands of pens and pencils which fail to grab the dentist’s attention.

That is why it is crucial to employ the services of those who understand the intricacies of dental marketing and how to turn a simple pen into one of the most effective dental marketing tools available.

Dental laboratory stationery: Get it right the first time

When sending out dental laboratory stationery, it is important to remember that this initial contact between you and the practice will set the foundations for any future relationship. That means that as well as having dental laboratory stationery which is well designed and attractive, it actually needs to serve a purpose - a pen that breaks after only a couple of uses will be thrown in the bin and with it your hopes of strengthening your brand image.

Quality is something that we understand. We will not let any dental laboratory stationery be associated with us unless it is of the highest quality, so you can be sure that when Designer Dental takes care of your dental laboratory pens or pencils, they will be the first ones the dentist reaches for and he will know where they came from.

It is much the same story with dental laboratory business cards and compliment slips. Intelligent design and sufficient information make these an excellent form of dental laboratory marketing and with the expert touch of our design team, you can be sure that your business card is the first one the dentist remembers when they need new products or services.

Dental laboratory stationery from Designer Dental

With over 15 years experience providing dental laboratory stationery to clients throughout the UK, we are active members of the Chartered Institute of Marketing and we have the expert knowledge to make sure your dental laboratory stationery cements your relationship with dentists and help your laboratory prosper.

Over the years we have worked with numerous clients who have reaped the rewards of our attractive dental laboratory stationery. Orthodontists, dentists, oral hygiene professionals and many others have seen first hand just how important dental laboratory stationery is as part of wider dental laboratory marketing efforts.

We take great pride in the work that we do and only dental laboratory stationery of the very highest quality leaves our offices. One of the most important parts of our business is our commitment to customer service and the testimonials from our satisfied clients is proof of this.

Whatever message you want to convey with your dental laboratory stationery, we can provide it. To find out more about how the experts at Designer Dental can revitalise your dental laboratory stationery and help it have the impact it is supposed to have, request a brochure today.

You can also contact us should you require further information on the other dental marketing services we provide, which include branding for dental laboratories, dental laboratory exhibition material and dental laboratory brochures.

Stationery items include:

• Laboratory Chits
• Letterheads
• Compliment Slips
• Business Cards
• Referral Cards
• Labels
• Envelopes
• Invoices
• Statements