Dental practices 'should show patients they value them'
02nd September 2010Dental practices should make sure that they show their patients that they appreciate their loyalty, one marketing expert has stated.
George Derbyshire, chief executive of the National Federation of Enterprise Agencies, explained that there are several things that dental practices and other small businesses can do to show their patients that they are valued.
"Build and maintain a relationship through newsletters ... and even phone calls. And thank them for the business they give you," Mr Derbyshire advised.
He added that making regular contact with patients, such as through the use of dental patient newsletters, can help encourage referrals.
As well as valuing your patients, Mr Derbyshire went on to note that it is important to have a high opinion of the services you provide.
"Value yourself and your time realistically," he stated, adding that charging less than competitors is "the worst marketing strategy of all".
Research released by Experian at the end of last month revealed that dental patient newsletters are a useful way to target various age groups.
Marketing Week reported the study, which found that those aged 15 to 24 are receptive to direct mail, with this strategy only more effective with people in the 65 and over age bracket.
