Dental newsletters 'effective way to target all age groups'
01st September 2010Dental practice marketing using direct mail, such as dental newsletters, is still an effective way to target patients across a range of age groups, new research has shown.
Marketing Week reported that a survey from information services company Experian showed the benefit of using direct mail to reach younger patients.
People in the 15 to 24 year old age group are the second most likely to engage with direct mail, such as dental newsletters, after those in the over 65 age bracket, the organisation noted.
Nigel Wilson, managing director of marketing information services at Experian, explained that "advances in marketing technologies have increased receptiveness towards this channel".
In a recent interview with DMNews.com, marketing expert Scott Hildebrand commented that mail is still "a compelling medium".
He pointed out that receiving a piece of mail feels more personal than being sent an email, adding that it implies "someone is interested in me".
